How to Generate Millions of Email Subscribers












Hello, everyone! In this short article I'll be guiding you through the process of growing your email subscribers from zero to a whopping 50,000. In today's lesson, our primary focus is on establishing and expanding your contact list. So, let's jump right in and get started.

 

Did you know that employees spend an average of 13 working hours per week in their email inboxes, according to McKinsey? Leveraging this fact, the question becomes: How can you acquire more leads and effectively market to this engaged audience? It all begins with identifying your target audience.

 

The first step is to conduct market research, connecting with your audience and creating a compelling offer. Utilizing personalization is key to drawing them in. I'll guide you through each of these steps. To kickstart your lead generation, consider leveraging traffic sources such as SEO, Google AdWords, and YouTube ads, which have proven to be highly effective. LinkedIn is another powerful platform, but with numerous options available, choose the channel where you excel.

 

Once traffic starts flowing to your site, employing an Exit Intent strategy can help you collect emails from visitors about to leave your website. Newsletter opt-in boxes, sidebar options, and content upgrades are additional methods that work well, with the latter outperforming traditional opt-ins.

 

You can also explore the effectiveness of quizzes, like those found on Neil Patel's website or through tools like Lead Quizzes. These interactive approaches have shown higher conversion rates compared to other methods. For instance, using Lead Quizzes, we observed a significant 108% increase in email collection compared to not having a quiz at all on our website.

 

Now that you've begun collecting leads, it's time to conduct market research to understand your customers and their preferences. Surveys, focus groups, and direct communication can provide valuable insights. Using the example of Nutrition Secrets, our market research revealed a demand for content related to weight loss and fitness. This insight led us to create a targeted funnel, resulting in increased leads and, albeit to a lesser extent, a 210% boost in sales.

 

Setting up email campaigns is a straightforward process. Document your campaign requirements, create email copy, add templates, set up tracking, and conduct testing. I'll delve deeper into these aspects in future Email Marketing Unlocked sessions. However, some key considerations for campaign creation include defining your campaign goals, adjusting tone and copy to align with your brand, selecting the appropriate sender identity, and crafting compelling subject lines.

 

Draft concise and value-packed copy, make content scannable, and personalize your messages. Continuous revision is crucial, and tracking your campaign's performance using tools like Google Analytics or email platforms like Mailchimp is essential for ongoing improvement.

 

Mobile optimization is a must, as over 60% of people read emails on mobile devices. Testing various elements, including copy, design, buttons, and call-to-action (CTA) placement, helps optimize your email strategy. In upcoming lessons, I'll cover automation, triggers, and sequencing, highlighting the importance of personalization and automation in enhancing your email marketing effectiveness.

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